iMoney

This is a list of three MUST DOs to sell better and more on the
internet – no matter what you sell!

PTC Earnings made easy

1: Provide Your Physical Address – The idea that the Internet
would all but exterminate the old “brick- and-mortar” places
to do business was deflated years ago. If you are in business,
you need a physical location where your customers can go, and
you must tell them how to get there. A P.O. box address
is not enough. You must give your actual street address and
provide driving directions on at least one of your web site pages.

RupeeMail – It pays

2: Provide Your Telephone Numbers – How else can your
customers contact you, your salespeople, or your service staff
if they have questions? Keep in mind, too, that not all your
customers feel comfortable in conducting business over the
Internet. Many would prefer to hear a human voice on the other
end of the phone. Include your local and 800 numbers. You should
also include a fax number for those instances where a customer
needs to send a document that they cannot email. Don’t include
your phone number or fax number in text form on your website.
Put these into graphics. Text will be picked up by spammers and
you will receive more unwanted faxes and phone solicitations.

3: Provide Your E-mail Address – A basic “info@” e-mail
address is good for general inquiries about your dealership.
However, if you provide it you must have someone check it
regularly and respond to or forward items that come in. Keep in
mind also that each one of your salespeople should have his or
her own e-mail address, as should the people in F&I, customer
relations, and parts and service. Of course, those addresses
should be on their appropriate pages in your web site. Two
things to consider when you include e-mail addresses on your web
site: Don’t use single word email addresses, spammers who use
dictionary broadcasts of emails will find you. Don’t use
“Mail to” links in your website, spammers who use spiders to
find email addresses will gather these and send you extra
messages you really don’t want.